• Provide advisory, consulting, and technical implementation services to customers on Adobe Experience Platform and Adobe Journey Optimizer
• Assess customer requirements, pain points, goals and make recommendations on solution architecture, design and roadmap
• Configure Adobe Experience Platform services like Identity Service, Data Storage Layer, Profile dataset, Real-time Customer Profile etc.
• Implement data ingestion from various sources like CRM, MPNs, Website data, Mobile apps using APIs, Experience Data Model (XDM), schemas and mappers
• Create customer, visitor and product audiences using segments and AI/ML powered segments
• Configure destinations to activate audiences in channels like email, Journey Optimizer, Ad Cloud
and CRM systems
• Implement Journey Optimizer features like journey orchestration, triggers, automations, actions, messages and offers
• Develop custom applications, workflows and APIs to extend the platform as per customer needs
• Troubleshoot technical issues, debug and optimize performance of customer implementations
• Provide post go-live support, enhancements, maintenance and upgrades for customer solutions
• Conduct product training, knowledge transfer and share best practices
• Continuously track product updates and improve solution recommendations for evolving customer needs
