Job Description
· The Senior Marketing Analyst is responsible for strategic marketing consulting configuration of marketing automation technologies and the creation and presentation of client deliverables
· This may include current state audits and analysis marketing strategy best practices visioning and recommendations for marketing programs and implementation of marketing automation technology
· Responsibilities
· Provide strategic recommendations and vision for Digital Marketing planning and best practices
· Understand intricacies of customer data and how data can affect Digital Marketing objectives Consult on Marketing process best practices and the intricacies of Sales and Marketing alignment
· Understand the intended audiences for the solution purpose of engaging these audiences and validate against objectives and success metrics
· End to End Digital marketing campaign execution on B2C and B2B channel Landing Pages Microsites creation for Customer lead tracking and details capture Query and Filter Activity to perform segmentation in campaign journey
· Email studio Automation Studio Contact Builder Journey Builder Engagement Studio to build 11 personalized campaign journeys Build relational data models Build complex email automation
· Send emails via email application sending methods Integration of Salesforce Marketing Cloud with Salesforce
· Prospect Lists One to One emails creation Integration of Social Networking platform with Exact Target Performing email sends with trigger send manual send A B testing to weight emails delivery success
· Reporting and dashboard for Campaign analysis Web Services and API Lead requirement user story-gathering sessions for Digital Marketing engagements Provide best-practice consulting implementation and migration services for ExactTarget
· Marketing Cloud email SMS social web advertising analytics etc. Lead client discussions facilitate marketing discovery and lead marketing projects
Job Requirements: Marketing Cloud, Salesforce Development, Salesforce Application
Note – Salesforce Dot Com Hands-on Experience is Mandatory
